The name "Seymour Duncan" is synonymous with electric guitar pickups. For over 30 years, Seymour and his staff have been integral in creating some of the world´s most identifiable guitar sounds. This DVD will help you understand how guitar pickups work, show you how to install them, and even help you choose what pickups are best-suited for the sound you´re looking for. Join Seymour, as well as Evan Skopp (Vice President, Marketing for Seymour Duncan Pickups), for an authoritative, in-depth study of guitar pickups and how they´re created at Seymour Duncan.